Ashleigh Bamber

Student Beans (Pion)

Mid-Weight Copywriter​

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As Copywriter at Student Beans (Pion), I help shape a bold, Gen Z-first (soon to be Gen Alpha 👀) brand voice across every channel, from CRM and campaigns to reactive cultural moments and B2B communications.

 

On the B2B side, I write for Pion, our brand that speaks directly to high-level marketers, helping them understand and buy into our powerful verification products.

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Key responsibilities:

• Owning all CRM comms, from campaign emails and push notifications to automated brand alerts and full user journeys

• Leading creative campaigns for key moments like Black Friday, Freshers, Valentine’s Day, and Mother’s Day, from first idea to final delivery

• Rebranding our tone of voice across both B2C and B2B, evolving it with our student audience and aligning it with wider business goals and values

• Writing and proofreading homepage copy, app content, banners, and app store listings to keep every touchpoint consistent and on-brand

• Producing fast-turnaround, reactive content tied to cultural moments (think Love Island, TikTok trends, and the latest Gen Z talking points)

• Acting as tone-of-voice guardian, keeping Student Beans’ messaging fresh, relevant, and unmistakably us

• Bringing client briefs to life through brand activations and creative campaign moments that connect with students IRL and online

• Supporting our B2B brand, Pion, by adapting my tone for a more corporate audience across media packs, conferences, branded gifting, and client-facing materials