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BEAUTY BAY

Copy & Editorial Executive 

As Copy & Editorial Executive at one of the UK’s leading beauty retailers, I worked across every touchpoint of brand communication.

Key responsibilities included:

  • Product ideation, naming, and packaging copy

  • Shade naming and product description page writing

  • Paid ads, social captions, blog posts, and campaign concepts

  • Proofreading, PR and influencer briefing, and negotiation

  • Homepage messaging, app push notifications, and CRM campaigns

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